Blog Assignments

Blog No. 10: Final Thoughts

My opinion of this class is a very positive one. I really did learn a lot! Some things were more of a refresher and some things were completely new, but I enjoyed being able to do hands-on assignments as opposed to just reading or talking about them, like making our own audio tracks and making our own videos. As much as I hate public speaking, I’m surprisingly glad that presentations were a big part of this class. I think because it had been so long since I gave one, and because my jobs have zero face-to-face contact involved, I was extra terrified. I am extremely critical of myself, so it’s easy to get caught up in that. But I think these feelings also meant that I needed to have to give a presentation. Or three.

I really appreciated the humor and the doses of reality you’ve injected into the lessons within the class, especially since it’s an evening class. It’s so easy for professors to essentially pass out rose-colored glasses, and I wish I had heard some cold truths much earlier.

I would have liked to learn more about careers in advertising. I also would have liked to learn more about careers in marketing and animation. I would like to learn more about marketing related to design in general, though I know that isn’t exactly the purpose of this class. I think it would have been helpful to learn more about what makes good design good, and what makes bad design bad. We talked about it in relation to web design, and we touched on it a little early on I think. And it’s probably a subject that makes up the bulk of a class that I haven’t taken yet, so if so, my bad.

I would have enjoyed more opportunities to make things that could go into my portfolio. I also really liked the more hypothetical assignments, like the website redesign and the ad campaign, so more of those would have been fun.

Overall I think my greatest take away from this class is that we have to keep learning and updating our skills and ourselves in order to stay marketable. No one had really taught me that before, and, even though it seems like common sense now, I left UT thinking that I could find great jobs and work for the next 50 years on that knowledge alone. Seeing how comical that idea is reaffirmed my decision to come back to school and definitely showed me my instincts were correct despite people telling me the opposite just a few months ago.

Advertisements
Standard
Blog Assignments

Blog No. 9: Examining Current Design Trends

Trends in digital media change almost overnight, and the way we as consumers interact with certain trends across different mediums can shape the way companies try to grow customer loyalty or increase sales within markets or demographics that may have previously been out of reach. It’s a cycle.

One of the most notable changes I’ve seen recently is Instagram introducing a way to shop online retailers within the app. As a result, companies — large and small — are implementing the feature. It gives them the ability to advertise, sell, gain information on their customer base, and grow loyalty all in one step. It even sort of creates an online equivalent of the at-the-register impulse purchase.

IMG_6092.png

But it’s also convenient for the consumer; the feature saves you time and it allows you to better find what you’re looking for. For example, let’s say Target posts a picture of an item on Instagram, but doesn’t add the name or other pertinent information about the item within the caption. Traditionally, you’d either have to comb through thousands of items and hundreds of pages on their online store or you’d have to physically search the (massive) store for the item. This takes time, and potentially gas money. A lot of people aren’t going to bother or put forth that much effort on something they can likely find elsewhere — and much easier. But if Target allowed the consumer to purchase the item directly through the social media app, all of that hassle is eliminated.

Another trend within social media: Media outlets are relying on video to attract consumers instead of text or photos. Both my employers are doing this. Mic has tons of videos and series, and Romper has started a few web series structured like documentaries and talk shows.

Screen Shot 2018-04-26 at 5.04.20 PMScreen Shot 2018-04-25 at 4.18.05 PM

When it comes to actual design, one trend I am a fan of is websites using a texture or a photo (obviously one that is minimal and doesn’t take away from the content) as a background withoutthe use of solid white or black text boxes. It’s usually accompanied by very little text, which may or may not be perfectly aligned on the page. These sites make great use of balance and color. In my opinion, it makes the site feel so much more immersive. In comparison, it’s very pleasing to the eye next to sites that are just made up of words, straight lines, and solid, opaque colors. People love visual elements, and this trend is made even better when it involves anything interactive. My favorite example of this trend is JK Rowling’s website, as well as her site Pottermore.

Screen Shot 2018-04-26 at 5.18.48 PMScreen Shot 2018-04-26 at 5.18.21 PM

 

Standard